Myjoyonline, Peacefmonline, Ghanaweb,
Citifmonline, Adomonline, Tv3network.com.gh, Starrfmonline.com, Graphic.com.gh,
Modernghana.com, Lovinggh.com are the Top 10 Most Respected Ghanaian News
Portals for 2015.
Joy FM’s news portal, Myjoyonline.com has emerged as the most
preferred online news brand in Ghana for 2015, according to the maiden edition
of the Ghana Online News Agencies Survey (GhONAS) Report compiled by Africa’s
premier branding and rating agency, Centre for Brand Development (CbD).
According to Daniel Ofosu, the Executive Director of CbD, “the
annual GhONAS Report is aimed at assessing and providing analytical insights
into the performance of news websites in Ghana in order to raise the standard
of online journalism in the country.” Top 50 Ghanaian-owned news portals were
polled in the 2015 edition of the GhONAS Report based on a nationwide survey of
1,500 visitors/respondents from January-October, 2015. The 2015 GhONAS Report
was put together in close partnership with Ayekoo TV, iPrint and Copy Center
and Asasoft Ghana. The survey was supervised by CbD’s Executive Chairman, Dr.
Ebenezer Owusu and Business Analyst, Jerry Adu- Asare.
The data gathered suggest that the online news media has taken
over traditional media in Ghana as most of the respondents (69%) indicated they
heavily rely on news websites for their daily news and information than radio
(17%), Television (4%) and newspaper ( 2%).
Based on respondents’ rating of the websites on the “ Preference
Level scale” labelled 1-10, where “1” signifies the most preferred and “10”
implies the least preferred brand, Myjoyonline.com controls 18.06% of the
online news market share followed by Peacefmonline.com with 14.11%.
Ghanaweb.com is third with 12.58% share.Citifmonline.com outdid
Adomonline.com with a marginal share of 9.26% at the fourth position.
Adomonline.com sits at the fifth position and manages 9.03% share of the online
news media landscape in Ghana. The 6th-10th positions were dominated by
Tv3network.com.gh (4.19%), Graphic.com.gh (3.74%), Starrfmonline.com (2.64%),
Modernghana.com (2.20%) and Lovinggh.com (1.98%).
The Top 50 news websites (full list attached) were also rated on a
ten-point key indicators: Relevance of content, level of objectivity, level of
credibility, source for breaking and developing stories, navigability of the
website , use of appropriate visual aids and ability to generate own content.
The rest of the indicators were: in-depth analysis of information, language
usage and writing skills as well as policy on publishing user’s comments.
8 websites including Myjoyonline.com, Citifmonline.com,
Peacefmonline.com, Ghanaweb.com, Adomonline.com, Tv3network.com.gh,
Starrfmonline.com and Ghananewsagency.org were rated as “Three-Star Online
News Brands” for their outstanding performance on the above benchmarks. For
scoring 50 %– 69%, 20 websites including Viasat1.com.gh, Dailyguideghana.com,
Ameyawdebrah.com, Kasapafmonline.com, Mymetrotv.tv, Pulse.com.gh,
Yesiyesighana.com and Gbcghana.com were rated as “Two-Star Online News Brand”.
The other 22 websites including Ghbase.com, Thebftonline.com, Cypressghana.com,
Livefmghana.com and Ghanasoccernet.com scored less than 50% and fell within the
“One-Star Online News Brand” ratings.
The key findings of the survey can be downloaded for free via
www.centreforbrands.com.
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